Acquisition marketing in 2026: why being found now means being recommended
Search intent has not changed. The interface has. What that means for how clients actually arrive.
AI search & positioning
What changed when customers started asking AI for recommendations instead of scrolling search results.
Google Business Profile
Your Google profile is one of the strongest signals search engines and AI platforms read about your business.
What is a Google Business Profile?
What it is, why it matters more than your website for local searches, and who it's for.
How to set up a Google Business Profile
Step by step, from claiming the listing through to verification.
How to optimise your Google Business Profile
Categories, services, photos, description and posts — what actually moves the needle.
How to audit your Google Business Profile
How to check whether your profile is set up properly, and what to fix first.
Google Business Profile by industry
The same profile, set up differently depending on what you actually do.
Google Business Profile for clinics
What matters for medical, dental and cosmetic clinics, including the categories most get wrong.
Google Business Profile for service businesses
Setting up service areas properly when you go to the customer instead of the other way round.
Google Business Profile for tradies
Service areas, job photos and reviews — what actually gets a tradie called.
Google Business Profile for restaurants
Menus, booking links, photos and hours — the details that decide where people eat.
Google Business Profile for ecommerce with a physical store
Running an online shop and a shopfront without the two working against each other.
Local SEO & Maps
How local ranking works, and what determines whether you appear when someone searches near you.
What is local SEO?
How local search differs from ordinary search, and why proximity is only part of it.
What is the Google local pack?
The three businesses shown above the results — how they get chosen, and how to be one of them.
How to rank higher on Google Maps
The factors that determine map ranking, and the ones people waste time on.
Local SEO statistics worth knowing
The numbers behind local search behaviour, and what they mean for a small business.
How to add your business to Google Maps
Getting on the map in the first place, and what to do if you're already there twice.
How long does local SEO take?
Realistic timelines, what moves in the first month, and what takes six.
Reviews & reputation
Reviews are read by customers, by Google, and increasingly by AI platforms deciding what to recommend.
How to get more Google reviews
Practical ways to ask, without being awkward about it or breaking the rules.
How to manage Google reviews
Responding well, handling negative reviews, and what to do about ones that break the rules.
Comparisons
Where to put your money when the budget will not stretch to everything.
SEO vs Google Ads for a local business
What each one actually buys you, how fast, and what happens when you stop paying.
Google Maps vs Google Search
Two different results, two different jobs. Which one your customers actually use to find you.
Best Google Business Profile agencies in Australia
What to look for when choosing a GBP agency, and the red flags worth walking away from.