The Google local pack (also called the 3-pack or map pack) is the block of three business listings displayed on a map at the top of Google search results when someone searches for a local business or service. It appears above organic (blue link) results and captures the majority of local search clicks.

44%

of people who do a local search click on a result in the local pack, according to BrightLocal research. It is the most-clicked area of any local search results page.

What the local pack shows

Each listing in the local pack displays:

How to get into the Google local pack

Google selects the 3 businesses that best match relevance, distance and prominence. To compete:

  1. 1

    Fully complete your GBP

    An incomplete profile will not rank. Fill every field and choose the most specific primary category.

  2. 2

    Build reviews consistently

    Review quantity and recency are among the strongest local pack ranking signals.

  3. 3

    Build local citations

    Get listed on Australian directories with consistent name, address and phone information.

  4. 4

    Optimise your website for local keywords

    Your website's relevance to local searches contributes to your prominence score.

Frequently asked questions

What is the Google local pack?
The Google local pack is the block of three business listings shown on a map at the top of Google search results for local queries. It is the most prominent local search placement.
How do you get into the Google local pack?
You need a verified and optimised Google Business Profile, strong reviews, consistent local citations, and relevance to the search query. Proximity to the searcher also matters.
Is the local pack the same as Google Maps?
They are powered by the same data. The local pack appears in standard Google Search. Clicking "More places" opens the full Google Maps view. Ranking in both is driven by the same signals.

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