Local SEO Statistics 2026

of all Google searches have local intent. Nearly half of every search on Google is someone looking for something nearby. (Google)

of people who search for something nearby on their smartphone visit a related business within 24 hours. (Google)

of local searches result in a purchase. Local search converts at a higher rate than almost any other digital channel. (Google)

of people click on a result in the local pack (the top 3 map results) when it appears. It captures more clicks than all organic results combined for local queries. (BrightLocal)

of consumers use Google Maps to find local businesses. Maps is the most-used tool for local business discovery. (BrightLocal Local Consumer Review Survey)

more clicks for businesses with complete Google Business Profiles compared to those with incomplete listings. (Google)

more direction requests and 35% more website clicks for businesses with photos vs businesses without. (Google)

of consumers say online reviews influence their purchasing decisions. Google reviews are the single most trusted source for local business decisions. (Podium)

is the minimum star rating consumers consider before choosing a business, according to BrightLocal's Local Consumer Review Survey.

of consumers trust online reviews as much as personal recommendations from friends and family. (BrightLocal)

of Google searches now show AI Overviews at the top of results. For local businesses, appearing in AI-cited sources is becoming as important as ranking in the local pack. (Semrush)

reduction in website clicks when Google AI Overviews appear. Being the source AI cites matters more than ranking alone. (Search Engine Land)