A Google Business Profile audit is a systematic review of your listing to identify gaps, errors and missed opportunities. Running a quarterly audit ensures your profile stays optimised as your business grows and as Google adds new features.
Audit step 1: Basic information
- Business name is exact -- no added keywords or symbols
- Primary category is the most specific option available
- Secondary categories cover your other main services
- Address or service area is accurate
- Phone number is active and answered during business hours
- Website URL works and loads quickly
- Opening hours are correct including public holidays
Audit step 2: Content completeness
- Business description is 500-750 characters
- Description mentions your main services and location
- All services or menu items are listed with prices
- Relevant attributes are filled in
- Q&A has at least 5 owner-answered questions
Audit step 3: Photos
- 20 or more photos total
- Cover photo is high resolution and representative
- Photos added in the last 30 days
- Mix of exterior, interior, team and service photos
- No blurry, dark or irrelevant photos
Audit step 4: Reviews
- 10 or more reviews total
- Average rating 4.0 or above
- A review received in the last 30 days
- Every review has a response from the owner
- No unanswered negative reviews
Audit step 5: Activity
- Post published in the last 7 days
- Post includes a CTA (call, book, visit)
Audit step 6: Off-profile consistency
- Name, address and phone match exactly on your website
- Listed on True Local, Yellow Pages, Yelp and other key directories
- Website has suburb/city in title tags and headings
64%
of consumers have found incorrect information in an online business listing, according to BrightLocal. Errors in your GBP directly cost you customers.
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